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The “Advertising” vocabulary set provides basic Chinese learners with specialized terms related to the advertising field. The learning material includes more than 15 commonly used Chinese vocabulary words, with Sino-Vietnamese transcriptions and corresponding Vietnamese meanings. The content is compiled concisely, easy to understand, suitable for beginners to learn Chinese online or search for free Chinese documents. This vocabulary set helps learners grasp basic advertising concepts, from advertising forms to marketing strategy aspects.
我看了一则有趣的广告。
I saw an interesting advertisement.
Use: Generic term, used broadly for all types of advertising.
他们正在积极宣传新产品。
They are actively promoting the new product.
Use: Emphasizes the aspect of information communication, often used in political and social contexts.
公司计划推广新的营销策略。
The company plans to promote a new marketing strategy.
Use: Emphasis on expanding sphere of influence, often used in business.
超市正在进行促销活动。
The supermarket is running a promotion.
Use: Only discount and gift activities to stimulate purchases.
这则广告词很朗朗上口。
This advertising slogan is very memorable.
Use: Short, memorable slogans in advertising.
墙上贴着许多标语。
There are many slogans on the wall.
Use: Slogans are short, often call-to-action or directive.
电影的海报很吸引人。
The movie poster is very attractive.
Use: Large advertising images, often posted in public places.
他发放了很多传单。
He handed out a lot of flyers.
Use: Small pieces of paper, printed with advertising information, distributed by hand.
电视是重要的广告媒介。
Television is an important advertising medium.
Use: Only advertising channels such as TV, newspapers, social networks.
这个广告的受众是年轻人。
The target audience of this advertisement is young people.
Use: Only those who receive advertising information.
This document is useful for those who want to improve their Chinese vocabulary in the field of business, marketing or simply want to understand more about the world of advertising. Learning Chinese vocabulary effectively requires perseverance and the right method. Refer to other online Chinese learning resources for the best results.
- Tone: Memorize the tone of each word by practicing reading it many times, combined with listening to audio files.
- Tips to remember Chinese characters: Analyze the structure of Chinese characters, associate images or stories to remember more easily. For example: 广告 (guǎnggào) – advertisement, has the character 広 (quang) to evoke a large image.
- How to use in a sentence: Apply vocabulary to specific example sentences, practice making sentences with learned vocabulary to better understand how to use it.
- Write on paper: Write down Vietnamese vocabulary and meanings over and over again to reinforce your memory.
- Review regularly: Spend time reviewing vocabulary every day to remember it longer. Use flashcards or vocabulary learning apps to help.
Vocabulary
| From | Pinyin | Meaning |
|---|---|---|
| 广告 | guǎnggào | advertisement |
| 宣传 | xuān chuán | propagate |
| 推广 | tuīguǎng | propaganda, promotion |
| 促销 | cùxiāo | promotion |
| 广告词 | guǎnggào cí | advertising slogan |
| 标语 | biāo yǔ | slogan |
| 海报 | hǎibào | poster |
| 传单 | chuán dān | flyer |
| 媒介 | méijiè | media |
| 受众 | shòu zhòng | audience |
| 市场 | shì chǎng | market |
| 品牌 | pǐnpái | trademark |
| 营销 | yíngxiāo | Marketing |
| 策略 | cèlüè | strategy |
| 创意 | chuàngyì | creative |
| 吸引 | xīyǐn | attract |
| 影响 | yǐngxiǎng | affect |
| 口碑 | kǒu bēi | reputation |
| 反馈 | fǎn kuì | feedback |
| 数据 | shùjù | data |
| 分析 | fēnxī | analysis |
| 预算 | yùsuàn | budget |
| 投资 | tóuzī | invest |
| 效益 | xiào yì | effective |
| 覆盖 | fùgài | cover |
| 定位 | dìngwèi | Positioning |
| 病毒式 | bìngdúshì | spread like a virus |
| 口碑营销 | kǒubēi yíngxiāo | word of mouth marketing |
| 原生广告 | yuán shēng guǎng gào | native advertising |
| 软文 | ruǎn wén | advertising article |
| 植入式广告 | zhí rù shì guǎng gào | advertising |
| 优惠 | yōu huì | endow |
| 打折 | dǎ zhé | discount |
| 折扣 | zhé kòu | discount |
| 广告牌 | guǎnggàopái | billboard |
| 消费者 | xiāofèizhě | consumer |
| 目标 | mùbiāo | target |
| 知名度 | zhī míng dù | Popularity |
| 影响力 | yǐngxiǎnglì | influence |
| 网络 | wǎngluò | network, internet |
| 电视 | diàn shì | television |
| 媒体 | méitǐ | media |
| 效果 | xiào guǒ | effective |
| 转化率 | zhuǎnhuàlǜ | conversion rate |
| 精准 | jīng zǔn | exactly, exactly |
| 投放 | tóu fàng | set, release |
| 病毒式营销 | bìngdú shì yíngxiāo | viral marketing |
| 精准营销 | jīngzǔn yíngxiāo | precision marketing |
| 点击率 | diǎnjīlǜ | click through rate |
| 曝光率 | bàoguānglǜ | display ratio |
| 投入 | tóurù | invest |
| 覆盖率 | fùgài lǜ | coverage rate |
| 设计 | shèjì | design |
| 制作 | zhìzuò | manufacture |
| 代言人 | dàiyánrén | representative |
| 电视广告 | diànshì guǎnggào | TV commercials |
| 网络广告 | wǎngluò guǎnggào | network advertising |
| 市场营销 | shìchǎng yíngxiāo | Marketing |
| 有效 | yǒuxiào | effective |
| 目标客户 | mùbiāo kèhù | target customer |
| 评估 | pínggū | Evaluate |
| 改进 | gǎijìn | improve |
| 竞争对手 | jìngzhēng duìshǒu | competitor |
| 渗透率 | shèntòulǜ | market penetration rate |
| 整合营销 | zěnghé yíngxiāo | integrated marketing |
| 内容营销 | nèiróng yíngxiāo | content marketing |
| 杂志 | zázhì | tạp chí |
| 报纸 | bàozhì | báo chí |